Results that match "Agriculture"
We live in a technology driven world, with many of us wanting and needing to be connected at every turn, to every device, and so on. Technology has afforded us the means of innovation and advancement, from healthcare to communication to our everyday business. It is in business that technology has enabled us to garner the best of tech, helping to promote and produce goods and services.
This is certainly true when it comes to agribusiness, where revenues and technology are based within agriculture. Many agribusinesses are in heartlands and farming lands across the US and the growth of technology has given these farmers the ability to do more with their “business”.
In the past, farmers relied on weather and seasons to calculate the best times to harvest or plant crops. Now, farmers are using technology to help them make the best possible decisions when it comes to growing and managing one or even multiple locations. Some of the new agribusiness technologies include:
These technologies, as well as upcoming trends for agribusiness, are giving farmers a new way to farm, produce, and grow their business. But as with the weather and seasons of the past, these technologies need reliability and speed.
Covering the Rural Community
While broadband has been growing in urban communities and cities, it’s been slow within rural towns. An earlier report from the National Broadband Map showed that only 55% of those in rural areas have broadband access compared to 94% in urban areas. This divide is usually because many telecom providers target and install lines within high population density areas.
Mediacom Business knows that for businesses, especially in our rural communities, the need for available and reliable internet is critical. For agribusinesses, this is especially so, as the new technology depends on having fast speeds and a reliable connection to properly and effectively manage their crops and land. As incubator spaces and innovation centers continually emerge, precision agriculture is a hot topic among these startups. Using satellite imagery to help farmers better manage their crops – a high capacity fiber pipe is critical for transmitting data and imagery of this magnitude. In Mediacom Business’ latest partnership with the Missouri Innovation Center in Columbia, MO, we see this as a key development in their growth efforts.
Our high speed internet service is not only capable of handling these new tools, but we pride ourselves on being one of the few telecom providers that have deep rooted our high-capacity broadband network into rural communities – giving these areas the same level of internet access one would expect in any major metropolitan area. And we keep on going in an effort to put gigabit internet speeds within immediate reach of more local businesses in our 1,500 communities.
Part of Mediacom’s broader plan is to invest $1 billion over the next 3 years to, among other projects, upgrade and expand its national broadband network to ensure that we are bringing high speed internet to our rural communities. Having also partnered with John Deere in the past to bridge the gap between reliable connectivity and farming operations, this next level technology is only as good as the robust broadband connection behind it.
Imagine the modern farm. A few cows eating grass, crops lining another field, chickens in a pen and an eye in the sky overlooking it all. Welcome to the farm the inclusion of drones, small flying planes that can scan an area with precision that's controlled by the farmer who may be sitting comfortably on his porch. Of all the technological changes in the agribusiness sector, the use of drones is one that is very much anticipated. There are plenty of reasons why drones can be a big help to farmers, however the learning curve to using this advanced technology could inhibit some from adaption. Either way, this is another changing face of the way technology has impacted rural communities. In this article from the Des Moines Register, farmers in Iowa discuss their feelings on having a bird's eye view of their land.
The Midwest is known for being a subject matter expert on agriculture. But lately the term agribusiness has redefined what it means to be a farmer and how one manages his crops. The use of technology has given these businessmen a new insight into how to care for crops, forecast elements and find ways to yield the best production they possibly can along with data to analyze these processes.
In the Des Moines Register article, we also see a use of drones to capture a better view of the farm that traditionally was only able to be done on foot. The ability for farmers to be more efficient and strategic is right at their fingertips, not to mention the time saved by using this level of technology.
These images and videos are bandwidth extensive. The sheer upload/download and transferring of those files requires fast and reliable bandwidth. Technology demands powerful broadband and new technology ideas are only as strong as the broadband behind them. The notion of Silicon Prairie is becoming a reality. With an increased number of hubs and incubator locations, startups are emerging and Iowa is poised to be a hotbed of innovation. This movement includes revolutionizing how agribusiness takes place, especially when it comes to machine-to-machine communication. In our Industry Insights blog: Agribusiness – Farm Forward and the New Evolution of this Emerging Vertical, we dive deep into this notion and the advancements happening on the farm.
Being able to utilize technologies of this nature will determine if places in rural America will be a viable player in the new wave of technology innovation. Mediacom’s $1B investment in the communities it serves to upgrade and expand its broadband infrastructure will surely be a launching off point for businesses that want to transform the way they do business by way of technology. Broadband is a key player to fuel what the Midwest is intellectually known for and extending that intelligence far beyond the farm lines. Adequate broadband access keeps businesses local, but the internet also allows for competition on a state, national, and global stage. More importantly, it provides businesses the opportunity to find good talent. This combination of ability is vital to the economic development of any community.